Sarah Santacroce and Information Overload EPS 177


On episode 177 of RNFM Radio, Kevin and Keith delve into the notion of 21st century information overload with social media and small business mentor, Sarah Santacroce. This was Sarah’s third appearance on RNFM Radio, and she joined us once again from her home in Switzerland.

Sarah06 (2) Sarah helps small business owners and solopreneurs find their place in today’s online world. She teaches how to increase your online visibility so you can quit chasing clients and get found; how to tap into the power of social media, especially LinkedIn, to increase your leads; and how to understand and master the intricacies of Internet marketing. She is Keith’s LinkedIn mentor, and she has provided thousands of people around the world invaluable guidance in the navigation of social media.

You can find her at, and you can find her famous LinkedIn Challenge at


In the course of this intimate conversation that takes place as if over a cup of cappuccino in a Geneva coffee shop (we wish!), Sarah discusses the notion of information overload with Kevin and Keith. Differences between the generations comes up; we realize that the generation that is now middle-aged is the very generation that’s caught in the middle, between a previous life without such ubiquitous technology and access to information, and a current 21st-century lifestyle where access to unlimited information is the norm. We think we need it all, but in actuality, we really don’t.

According to Sarah, everyone says that there’s too much information, but the younger folks who know nothing else are more able to handle the constant flow and navigate those waters more intuitively and with less angst. Sarah admonishes listeners that none of us can consume it all, and we don’t have to. You can’t attend every webinar, read every newsletter, or check every blog or social media feed; it’s just not possible.

Sarah recommends staying focused on 2 or 3 main priorities every month. For instance, her main priority for November is learning about Facebook ads, so she’s not attending any other trainings or webinars as she learns her new skills. Shre reminds us that if we haven’t read someone’s e-newsetter in 3 months, we probably don’t need it anyway.

Speaking of newsletter, UnrollMe is a great app for unsubscribing from multiple newsletters with one click.

For nurses and clinical professionals who want to stay up to date on the latest evidence-based practices and treatments, UpToDate is a central great place to seek information, rather than receiving multiple e-newsletters.

Other tools for cutting down on the e-noise are:

Inbox Pause, which allows you to pause the receiving of emails temporarily in order to allow you to focus without the distraction of incoming email.

Sarah also recommends signing up for one of many free online timer apps that you can set up on your computer so that an alarm will go off after you’ve spent an allotted amount of time on a task like checking email or scrolling through Facebook.

In the end, we agree that the word “priority” was never meant to be a plural, but we have chosen to make it one so that we now have multiple priorities. One question we consider is whether it is even possible to have multiple priorities; if everything is a priority, how do we really triage and choose what’s most important?

If you’re challenged by the overload of information in your life, this conversation between three savvy online solopreneurs will get you thinking about how to prioritize and get ahead of the plethora of information flying at you every day.


Please connect with Sarah Santacroce:


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