Reaching Your Customer by Building Your Avatar, RNFM Radio EPS 247
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You’re marketing every day via your website, Facebook ads, blog, Twitter posts, and podcast, if you have one. Pretty much all of your offline and online endeavors are spent marketing in some form or fashion.
If your posts, images, audio recordings, video, or newsletters are directed toward your avatar — which is ultimately your target audience — then you’ll get interest in your product or service. You’re speaking directly to them and they’re listening.
You need to know:
- Who you’re talking to
- What you’re talking about
- How to talk about it
Where to spend your efforts and dollars?
We know where our avatar is, and you should too. If you know that your avatar isn’t on Twitter, then it’s likely that much of your marketing efforts spent there won’t go far. However, if you’ve dialed in that they’re on Facebook, much of your efforts should be spent there — and right now Facebook ads are a bargain compared to other forms of advertising!
Niching down is definitely fine, but you’ve got to go deep
Being able to niche down will certainly help you dial in some of that focus and your service offerings, but it’s much more than that. With your avatar, you’ve got to go deep. You’ve got to reach into their lives, what they like to do, their fears, ultimately what matters to them. Both the niche and the avatar are important here. You can’t talk to everyone!
Demographics
- Where does she/he live?
- What’s his/her name?
- What does he/she look like?
- What kind of personality are we talking about here?
- How old is he/she?
- What does he/she do for a living?
- What does fun look like for this person?
Data mining tools
- Facebook analytics
- Google analytics
- Podcast analytics
Pain points
- What’s her biggest desire?
- What’s her biggest problem?
- How can you help her right now?
Where is my avatar hanging out
- What events are they participating in?
- What online forums do they use?
- If they’re on Facebook what pages do they like?
- When they’re doing an online search what are they looking for?
- Do they prefer video over podcast, or both?
- Does this avatar like to be found online easily and do they actively engage?
Go Forth And Analyze!
Now that you have some ideas, get out there and figure out who your avatar is! And if you need more support, we’re building a learning academy that will help you get there!
Your time and attention are off the hook!
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