The Power of Podcasting, Part 1, RNFM Radio EPS 216


On episode 216 of RNFM Radio, we dive into part one of two episodes regarding the power of podcasting for nurses and nurse entrepreneurs. In case you don’t already know, we’re all three offering a pre-conference workshop on the power of podcasting at the National Nurses in Business Association annual conference, October 14th to 16th in Las Vegas! Why not join us and learn the details of how to get started!? We know the ropes!Nurse podcasters take American by stormStarting a podcast is pretty simple these days, and it can be quite affordable if you prefer to start lean.

  • Although Keith has heard that podcasts were started as audio products specifically for iPods, Kevin contends that they even pre-date iPods.
  • 78% of the RNFM Radio audience consumes our content via a smartphone.
  • If you already have a blog, pivoting to podcasting is pretty easy, and much of that content can be repurposed as podcasts.
  • The number of blogs is around 150 million, and there are 250,000 active podcasts.
  • There are 50-60 million podcast listens per day in the United States.
  • The average podcast listener consumes 4 to 5 podcasts per week.
  • There are 3.5 billion worldwide Google searches per day.
  • We have a 10:1 ratio between listeners to our podcast and readers of our blog.
  • Blogs are indeed still relevant, but a podcast reaches the people who have less time to read but plenty of time to consume content on the go.
  • Blogging and video are still relevant, but your audience can’t read a blog post or watch a video while driving (they’d better not be!), doing laundry, shopping, or exercising.
  • The podcasting ecosystem is still wide open.
  • You can even podcast from an iPhone as your own “citizen journalist” and radio personality
  • Listen in as we discuss how podcasts are a powerful means of reaching an audience directly between their ears
  • How podcasting is one more way that personalized journalism has democratized the airwaves.
  • We no longer have to try to get on the local radio (although that’s always a possibility for some of us); any of us now have the power to become our own radio station broadcasting from the comfort of our own homes.
  • Keith suggests that podcasting is also a powerful means to create an out-of-the-box professional Internet presence as a nurse in the job marketplace; a strong, informative podcast could be used as a very unusual form of an online “resume” where colleagues and potential employers and collaborators can learn how awesome you are.

RNFM Radio sponsored by American Sentinel UniversityThis episode of RNFM Radio is sponsored by the good folks at American Sentinel University. As a fully accredited online university, American Sentinel offers a variety of courses related to healthcare and nursing, including RN to BSN, and five MSN programs: Informatics, Case Management, Nursing Education, Nursing Management, and Infection Prevention and Control. They offer an RN to BSN/MSN, a program, as well as two tracks for those wishing to pursue a Doctorate of Nursing Practice. American Sentinel also offers a certificate in Prevention and Control that assists clinicians in acquiring the knowledge they need to develop best practices for infection prevention and control. Please visit for more information.

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