Don’t Let It Sting You! Let’s Talk SWOT to Move Forward, EPS 206


Here on RNFM Radio’s 206th episode, Kevin begins by regaling us first with a detailed, thoughtful response to a listener question related to episode 204, which focused on building a career as a professional speaker.

Meanwhile, back at the issue at hand, today’s show is all about conducting a SWOT analysis of your life, career, and business. Are you ready to start SWOTting?

Are you ready to SWOT with RNFM Radio??

Earlier in 2016, Keith did a great episode of The Nurse Keith Show about conducting a SWOT analysis which we recommend you also listen to. Here are some excerpts from his show notes for that episode (why reinvent the wheel, right?):

When conducting a SWOT analysis of your nursing career and lifestyle/workstyle, there are various ways to go about it, but the most important thing is to utilize the SWOT acronym to examine your life and career from the multiple perspectives of strengths, weaknesses, opportunities, and threats. All of these are valuable mines of data about your life, your work, your personality, and how to leverage them in a positive, forward-thinking way that will enhance both your life and your career.

In a SWOT analysis, you use it as an exercise to identify the strengths you possess, the weaknesses that limit you, the opportunities that exist for you to take advantage of, and any possible threats against which you should make plans. Here are some examples of questions to ask yourself:

SWOT Analysis RNFM Radio


  • What’s working?
  • Where do your strengths lie?
  • Can you toot your own horn?
  • Take the opportunity to elucidate what’s awesome about you/your business/etc
  • Own your strengths
  • Recognize where your career/your business fire on all cylinders
  • What’s the power behind your personal brand?


  • What could you improve?
  • What are your limitations?
  • Which activities are in conflict with your natural style?
  • What are others likely to see as weaknesses?
  • What tasks or responsibilities do you dread?
  • Where do you feel over-committed?
  • You can find those with strengths that bolster your weaknesses and help you.
  • A weakness can be a strength in cognito
  • As a clinician, look at your strengths; is one of your clinical weaknesses an area you really want to grow and change? Why is it important to you?
  • If you feel stuck and there’s a clinical skill deficit that’s holding you back, learn that skill if you’re moved to do so.
  • If you feel you “should” learn a particular skill but aren’t really interested in it in your heart, why bother?


  • How can you turn your strengths into opportunities?
  • What knowledge or experience could you gain to address current weaknesses?
  • What resources do you have available to you to increase your capacity to act?
  • How can your peers help you?
  • Has your business idea become too “precious”? Has it ossified?
  • Are you a wide open book, open to unforeseen opportunities?
  • In clinical practice, “the way it’s always been done” can hold us back and keep us from innovating. Why are things being done in a certain way? Is there evidence for doing things differently?
  • Trying something new is an opportunity



  • What trends could harm you?
  • What threats do your weaknesses expose you to?
  • Are you examining yourself deeply enough to see what’s what? Self-awareness is key!
  • Financial stuff is often an issue. Money is a tool. Is it working for you? How is the economy impacting you, your family, your career, and/or your business?
  • Are you feeling blocked and limited by competition?
  • Are you held back in your career choices by the need for health insurance or a 401k?



So, folks, whaddayathink? Are you gonna do it? Will a SWOT analysis help you grow and improve? Whether it’s your personal life, career, business, or financial health, a SWOT analysis can give you a powerful view of that aspect of your life. Give it a try, and let us know that you gave it a go!





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