Posts by Keith Carlson

Reaching Your Customer by Building Your Avatar, RNFM Radio EPS 247

You’re marketing every day via your website, Facebook ads, blog, Twitter posts, and podcast, if you have one. Pretty much all of your offline and online endeavors are spent marketing in some form or fashion. If your posts, images, audio recordings, video, or newsletters are directed toward your avatar — which is ultimately your target…

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Launching a Podcast for Your Business, RNFM Radio EPS 245

We’ve been podcasting for a while, and we know that people just LOVE listening to valuable content while they’re working out, driving, doing laundry, or even changing a diaper. (What did that baby EAT???) For your business, podcasting is an awesome way to connect with your audience and do amazing content marketing right between your…

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Should You Have a Strategic Partnership in Your Business? RNFM Radio EPS 242

A strategic alliance between your business and another entity can be essential, and these are relationships/partnerships that complement or enhance your business. In an effective partnership, each party can provide value to the other, both strategically and financially — as well as to one another’s audience or tribe. Regarding strategic partnerships, here are some questions…

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Increase Your Influence and Authority, RNFM Radio EPS 239

This episode of RNFM Radio is all about claiming and “owning” your expertise; what are you expert in? Do an assessment — a self-audit — and begin to really feel it. You need to determine your strengths by doing a self-assessment, make a list of what you’re good at, and then declare your expertise and…

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Take a Step Back to Move Forward in Your Business, RNFM Radio EPS 236

We’re all about helping you move forward, folks; there’s nothing like clearing your head, chillaxing, and getting in the groove in the interest of your business. This episode is all about overcoming paralysis, staying positive, and pushing forward with inspired persistence. Well, we started off this episode with Led Zeppelin, so here it is, folks….enjoy.…

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